- AaBbGg
Mi16&
RrSsQt,Mecherle Sans Medium
- AaBbGg
Mi16&
RrSsQt,Mecherle Micro Medium
- AaBbGg
Mi16&
RrSsQt,Mecherle Legal Medium
- AaBbGg
Mi16&
RrSsQt,Mecherle Serif Medium
- AaBbGg
Mi16&
RrSsQt,Mecherle Slab Medium
Displaay
Mecherle
We were honored to be invited by design agency Wolff Olins NYC to collaborate with them on brand new typeface for the biggest insurance company in US, State Farm. Based on the original symbol in logo we were developing wordmark and the whole typeface collection, which range 5 sub-families.
Each sub-family has 6 weights plus accompaning italics, so each 12 styles. The typography system counts with 60 styles at all.
Sans | The core of the visual identity | For headlines on billboards, large sizes | Headlines |
Micro | Version of Sans with inktraps and increased contrast | For app, mobiles, displays, smaller sizes | Digital |
Legal | Version of Micro with Condensed proportions | Inteded for smaller sizes, legal paragraphs | Legal |
Slab | Version of Sans with bold serifs | For wordmark, personal stories, subheadlines | Subheadlines |
Serif | Version with serifs and significant contrast | For longers texts with touch of seriousness | Texts |