Jidu

future
of robocar

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jidu
QRSTUV

58
mph

In details
243
kmH

In details

level
system 3–4

electric robocar will use the powerful NVIDIA DRIVE Orin system-on-a-chip (SoC) to support Level-4 autonomous driving capabilities.

The digital dash of JiDU's robocar will be based on the 4th generation of Qualcomm's Snapdragon Automotive Cockpit Platform.

$300 million
in start-up
capital

In Use

Exploration

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Info

Jidu is a Chinese electric car company founded by Baidu and Geely. Norwegian Studio Oker commissioned us to create a complementary wordmark for their newly created logo symbol. We took this as an opportunity to develop a full font that would give the brand language its unique voice. The final font design was based on a wordmark that plays with the aesthetics of the future, speed, machines, robots or intelligence.

Design: Daniel Quisek, Martin Vácha
Spacing and Kerning: Igino Marini

Design: Daniel Quisek

details

Commissioner: Oker Studio

Client: Baidu, Geely

Range: 1 style

Released: May 2022

Language Support

Latin Basic