Jidu is a Chinese electric car company founded by Baidu and Geely. Norwegian Studio Oker commissioned us to create a complementary wordmark for their newly created logo symbol. We took this as an opportunity to develop a full font that would give the brand language its unique voice. The final font design was based on a wordmark that plays with the aesthetics of the future, speed, machines, robots or intelligence.
Design: Daniel Quisek, Martin Vácha
Spacing and Kerning: Igino Marini